✳ About Heraedges

A global performance and growth marketing agency built to grow profit

Heraedges helps established B2B and growth-focused companies in every industry turn marketing into predictable revenue. We combine performance marketing, growth strategy, content writing and content marketing, then optimise every channel for one outcome: more revenue and more net profit.

✳ Why we exist

Revenue is up. Profit is not.

Plenty of agencies can buy traffic and report on clicks. Far fewer can show how marketing changed the profit line. Most companies end up with separate vendors for ads, content, SEO and web, each reporting its own numbers, and nobody owning the result that matters.

Heraedges was built to close that gap. One senior team runs the whole growth engine against one plan and one set of numbers. We look past cost per click and reported ROAS to customer acquisition cost, lifetime value, pipeline and margin.

In short: we diagnose before we propose, we plan before we spend, and we optimise every channel for revenue and net profit, not vanity metrics.

✳ What we focus on

Four disciplines, one growth engine

Performance marketing

Paid search, paid social and programmatic media, managed on qualified pipeline, cost per acquisition and return on spend.

Growth marketing

Funnel strategy, experimentation and conversion rate optimisation that lift revenue from the traffic you already have.

B2B demand generation

Account-based campaigns, LinkedIn, lead nurture and sales alignment for longer, higher-value buying cycles.

Content writing and content marketing

Expert-led articles, landing pages, case-study style content and thought leadership that rank, build trust and convert.

✳ What we believe

Principles behind every account

Profit over vanity

We measure success in revenue, margin and payback, not impressions, followers or cheap clicks.

One plan, one roadmap

A single growth plan with named owners and a 90-day roadmap. Every channel pulls toward the same commercial goal.

One number, reconciled

One measurement model across ads, website and CRM. No dashboards that disagree and no figure that nobody owns.

Senior and accountable

The strategist who runs your diagnostic writes your roadmap and stays on your account from the first call to the results.

✳ How we work

The EDGE method

Four stages, each with a timeline and a clear deliverable. You always know what is happening, why, and what you get at the end of each step.

E

Establish

Weeks 1–2

We audit your data, funnel, unit economics and channels to find the one constraint holding growth back.

You get: findings and a commercial thesis.

D

Define

Weeks 2–3

The diagnosis becomes a costed plan and a 90-day roadmap with owners, KPIs and profit targets.

You get: a growth plan and a measurement plan.

G

Generate

Week 4 onward

Campaigns, content and builds go live, checked for quality and tracked from day one.

You get: live activity with reporting from the start.

E

Evolve

Ongoing

We test, cut waste, reallocate budget to what makes money and scale what works.

You get: a weekly written update and a monthly review.

✳ Who we work with

Established businesses. Any industry.

We partner with established businesses that already have a proven offer, real revenue and the ambition to scale it profitably. We work across industries, including technology and SaaS, professional services, manufacturing, healthcare, real estate, education, finance and e-commerce, with a particular focus on B2B and considered-purchase companies where every lead has real value.

We are not the right partner for pre-launch or early-stage startups. Our work is built for companies ready to scale, where better marketing economics turn directly into more revenue and net profit.

Heraedges works from Egypt, the UAE, Canada and the USA, so we cover the Middle East, the Gulf and North America and schedule calls around your time zone. Every enquiry is read by a senior strategist and answered within 24 hours on working days.

For larger organisations we are procurement-ready: NDA on request, clear scope governance, quality gates before anything goes live, and a documented handover.

✳ Next step

Find where your profit is leaking

Start with a fixed-scope, 7-day Growth Diagnostic. You see the constraint and what it is worth to fix before you commit to anything.